How and which media we consume has changed significantly over the past 20 years. In the past, newspapers, books and the like served as a source of information, today social media channels are developing into real Newsplaces. How and when we gather information has also changed a lot:
In the past, many people read the latest newspaper at breakfast and focused on a single article in the newspaper. Nowadays, smartphones, smartwatches and Co. are constantly making you aware of the latest news and messages and you hardly ever focus on a single article.Furthermore new messages are always available and you do not wait until the evening for the news to find out what's new - in short: a lot has changed!
Media consumption adds up to 10 hours per day
Figures from 2018 show that television and radio with around 170 minutes a day are still very much in trend. With 150 minutes, the medium Internet is listed as the third strongest medium. In contrast is the daily newspaper, which has to take clear losses. Although it is the fourth strongest medium, it is only used 40 minutes a day on average.
Streaming offers such as Netflix, Amazon Prime and Co. are becoming more popular. The willingness to spend money on this medium is increasing among us Germans.
Personally, in terms of what media I am using the most is definitely social media. Beginning from the morning when I wake up to check my messages on the phone from WhatsApp, Snapchat, Instagram etc. Additionally social media is not only my medium to communicate with my family and friends but also my way to check the daily news. It is also my type of entertainment and distraction (sometimes in a good and sometimes in a bad way). To be honest, social media has become such an essential part of my daily routine that I can barely imagine a life without it. However, I am aware of the fact that social media is a curse and a blessing for us humans at the same time.
Let us agree on the fact that we have to enjoy social media with caution.