Original from ancient Greece, the Olympic Games were always connected to peace, mainly through the Olympic truce that was held during the games were all wars were stopped for the event to happen. This truce is still upheld to this day although not to the same degree.
The Olympic Games are the only sport event watched popularly by the whole world, and it has in the past served as a channel to shine a light on many different peace issues, from the Olympic refugee team to the famous Jesse Owens story in Berlin. At the same time, the Olympics are also an event that pushes countries to a constant development in many different assets. Starting with sport/technological development that leads all the way to the development of the society.
The Olympics are therefore the most important sporting event in the world and it's relevance in a fight for a better world should never be underestimated.